Taking risks is a quality that innovators must have and that is second nature for Nitin. In 2006, Nitin left a successful job as Director of Brodeur Worldwide (a part of Omnicon and now Ketchum) and returned to India after seven years in London to join a startup called Avian WE, which then had 10 employees and a handful of clients. In a few years, Nitin set the template for year-on-year growth. Today, Avian has 186 employees, 100 clients and six offices in India, and has become one of the top 10 fastest-growing consultancies in the world (The Holmes Report, 2017).
Nitin’s experience of over two decades in diverse sectors, and his ability to mitigate crisis and train the C-suite in managing the media have helped Avian win clients for life. He has conducted media training workshops on behalf of several clients. He has an interactive style of training, and also uses case studies. For crisis training workshops, he creates live simulations if needed.
Along with his business partner Nikhil Khanna, Nitin founded Chase India, an associate company of Avian, in 2011 to work on public policy mandate for leading Indian and multinational companies.
Nitin takes a keen interest in the development of the public relations industry in India. For several years he has led the charge on the importance of ethics and a common code of conduct for the industry. Since he became the PRCAI President in 2015 he has focussed on improving the public perception of the profession.
As Vice-President of The International Communications Consultancy Organisation (ICCO)., Nitin is making the global PR industry relevant to different markets, and potential talent. He regularly speaks at the AMEC Global Summit, ICCO Global Summit and Sabre Awards. He will become the President of ICCO in October 2019.
Nitin teaches and charts course syllabus at prominent mass communication colleges in India to increase awareness about the profession at the grass-root level and stimulate the learning process. He is on advisory board of The School of Communications and Reputation (SCoRe), a premier institute dedicated to the development of education & research in reputation management.
Nitin received the ‘PR Leader of the Year’ award at the 2015 ICCO Global Awards for his contribution to the PR industry.
Nitin stays fit by swimming and playing badminton. His passion for cricket is what completes his reputation of being a thorough gentleman.
Nitin lives in New Delhi with his wife and two children.