Before joining Avian in 2006, Nitin worked at Brodeur/Pleon (now Ketchum), a Europe-based public relations and communications consultancy that belongs to the Omnicom Group, in London. He was responsible for Pleon’s UK operations and headed the corporate and technology B2B practices. Nitin began his communications career at Genesis PR (now BCW) after completing his MBA from the Birla Institute of Management Technology.
Nitin takes a keen interest in the development of the public relations industry. During his tenure as the PRCAI president, he focused on improving the public perception of the profession in India. When he was the President of ICCO, Nitin had made significant progress in making the global PR industry relevant to different markets and potential talent.
Nitin teaches and charts course syllabus at prominent mass communication colleges in India to increase awareness about the profession at the grass-root level. He is on advisory board of The School of Communications and Reputation (SCoRe), an institute dedicated to the development of education and research in reputation management.
Nitin was inducted into the ICCO Hall of Fame for his extensive PR insights, accomplishments, contributions to the advancement of PR, and consistent leadership in December 2022. He was recognised with Provoke News’s Individual Achievement SABRE Award at the Asia-Pacific SABRE Awards in September 2021. In 2015, he received the Global PR Leader of the Year Award at the ICCO Global Awards.
Nitin lives in New Delhi with his wife and two children.