Our Team

Palin Ningthoujam,

Sr. Vice President - Digital

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Palin is a digital and content marketing professional with over 24 years of experience. He leads EXPD, a 130-plus-member award-winning integrated digital practice at Avian We. spanning social media, web dev, SEO, GEO, creative, content, and data analytics.

EXPD works with Govt., Multilaterals, NGOs / foundations, MNCs, and Indian conglomerates. Clients include 30+ retainers, among which are the Ministry of I&B, MEA, MoPSW, UNDP, UNICEF, EU Delegation to India, GIZ, NHAI, Rites, Amazon, Vedanta, RP Sanjeev Goenka Group, Jindal Steel, and Marico. It managed the digital mandate for NITI Aayog for 5.5 years. It handled some of India’s biggest events like the G20 Summit, Startup Mahakumbh, Global Maritime Summit, Auto Expo 2018, 2020 & 2023, and the launch of Govt of India’s Ayushman Bharat - PMJAY programme. At the annual Avian We.'s ACE awards, EXPD was declared the 'Team That Rocked' for two years in a row for 2017 and 2018. He got recognition for 'Outstanding Contribution To The Firm' in 2018. EXPD was awarded the 'Digital Team of the Year' title at Velocity Awards for 2021 and 2022. It won the Best Digital Campaign Gold at the Fulcrum Awards 2026.

He has conducted digital training programmes for IATA, GSK, SpiceJet, Embassy of Netherlands, and educational institutes like IIMC. He was one of the early bloggers in India. His blog, India PR Blog, was listed as one of the top PR blogs in the world in 2006. He wrote for Mashable.com and reviewed online tools and platforms. He has written two industry-acclaimed digital trends reports.

He was recognised as one of ‘Adobe Content 100’, Reputation Today’s ‘40 Under 40’, ‘100 Smartest Digital Marketing Leaders’ by the Digital Marketing Congress in 2019, and 'PR Professional of the Year' by Campaign India PR Awards 2021. Palin is a 'Global Ivy Scholar', a recognition by Emeritus Institute of Management in association with MIT, Columbia, and Tuck for excellence in its Innovation and Design Thinking programme.