PRMoment India: Informed consumers creating perfect storm

Informed Consumers Creating Perfect Storm for Brands, 360 Degree Respect Way Ahead Says WE's Brands In Motion Report 2019

PRMoment India, Paarul Chand, October 2 2019

WE's latest 'Brands in Motion' study calls to attention what WE global CEO Melissa Waggener Zorkin calls a 'collective wave of demand from consumers.' Never have consumers been more demanding of what they want a brand to stand for. While a great product and service are table stakes, consumers also expect brands to take stands on issues they care about and show real action while doing so.

The multi-nation study conducted in partnership with YouGov was conducted between April to June 2019 and covered 3,728 respondents in India.