PRMoment India: Informed consumers creating perfect storm
October 2, 2019
Informed Consumers Creating Perfect Storm for Brands, 360 Degree Respect Way Ahead Says WE's Brands In Motion Report 2019
PRMoment India, Paarul Chand, October 2 2019
WE's latest 'Brands in Motion' study calls to attention what WE global CEO Melissa Waggener Zorkin calls a 'collective wave of demand from consumers.' Never have consumers been more demanding of what they want a brand to stand for. While a great product and service are table stakes, consumers also expect brands to take stands on issues they care about and show real action while doing so.
The multi-nation study conducted in partnership with YouGov was conducted between April to June 2019 and covered 3,728 respondents in India.
