BusinessLine: Communications, the Best Shot for Vaccination

May 7, 2021

SOURCE: https://www.thehindubusinessline.com/opinion/communication-the-best-shot-for-vaccination/article34473739.ece

Fighting COVID-19 Vaccine Misinformation Through Strategy

Strategic Dissemination Campaign Can Help the Government Increase Reach and Uptake

The Hindu BusinessLine, Nitin Mantri, 7 May 2021

One of the biggest challenges for India in dealing with Covid-19 is that it is a shape-shifter. Constantly mutating and landing blow after blow on the country’s under-prepared public health system, the virus has proved difficult to pin down.

A recent study by researchers from Imperial College London and the London School of Hygiene & Tropical Medicine asked 8,000 people in the UK and the US about their willingness to accept a potential Covid-19 vaccine when exposed to misinformation.